Reading Meta Ads, GA4 (Overall) and GA4 (Meta) from the sheet…
Overview
Meta CPA performance
Campaign deep-dive
Total sessions vs Meta-driven sessions
Bounce rate: overall vs Meta
Engagement rate: overall vs Meta
Meta CPA by day, selected range (since 30 Apr by default)
Campaign summary
Ads in the selected campaign(s), selected date range
GA4 Meta traffic quality — per market
GA4 (Meta) isn't broken down by campaign in this sheet, only by market and date. Shown per selected market below — this reflects all Meta traffic in that market, not the selected campaign(s) specifically.